Observation and Analysis of the Business Essay

1 IntroductionThe following Report is based on the Research, Observation and Analysis of the transmission line garner that are chastened at the stopping point of this calculate. The outcome of this report will help me with my communication and design skills I will then be a much better mystify to prepare my own line of products garner in the future. This Report was rectify by Terry Dickenson and Adrianne Oates to be completed by 11th November 2002. This come across has been met.I defecate studied the melodic phrase earns and discussed with a gibe of colleagues the layout, design and content of the garners and this has influenced the points made in the report.I obtained the Business letters from Wickes, Sports Shoes Unlimited and .2 Examination of Business letters earn human body 1 WickesLayoutThe Layout is very important in a Business letter. Whether it purports professional and Business manage is very important. It has to look like a Business letter.The Wickes Busi ness letter has a nice letterhead. It has the logotype and it does non come down further than 4 cm. It doesnt have an Address, however it does have the Head Office and the Registered Office address in the footer along with a contact number and the caller ad providedment number.The Business letter header has been printed in drab and white. The logo is fateful and white logo.Printing/PaperThe account is just cheap pee wall(a)paper the letter has been printed out in Black and White. It is been made to look professional by having a letterhead but has been printed in black and white. This office the letter is in expensive to produce. The paper is yieldard printer paper it has no embossing or watermark on it.Font/ typography zealThe suit is a sans serif font, probably Arial. It is Black textual matter on white paper. It is fairly small text, about 12 or 14 point. The company has used Bold text to make the important text tolerate out.Content/AccuracyThe content of the earn is accurate it contains no errors and has been set out in an purloin manner. The letter is very general. It has been created utilise mail connect, the letter has been sent to all the clients in the companys contacts database. The company has put the main points next to bullet points, this means the customer will remember the main points, this is what the company requirements so it is well designed.Letter number 2 Sports Shoes UnlimitedLayoutThe Sports Shoes Business letter has a nice letterhead. It has deform. It has, like the Wickes Letter got a logo and the letterhead does not come down further than 4 cm. The Address and contact total has been put in the footer instead of the header. The company registration number has not been put on the letter at all.The Business letter header has been printed in colour. It makes the letter look a better timberland letter. The logo is in colour.Printing/PaperThe paper is quite expensive. The letter has been printed out in colour, becaus e of the letterhead. It has been made to look professional by having a letterhead. The company have spent time and money making the letter look good. It has been printed on glossy paper, which is expensive. The letter has then been printed in colour as well. This means the letter is to a greater extent expensive to produce than the Wickes letter. The paper is glossy, but it has no embossing or watermark on it.Font/Writing styleThe font is a sans serif font, like the Wickes Letter. It is Black text on white paper. It is fairly small text, about the same surface as the text on the Wickes letter, 12 point. The company has used no Bold text, but has used capitals to make the important text stand out.Content/AccuracyThe content of the Letter is accurate it contains no errors or miss spelt words. The letter has been set out in an portion manner. The letter has probably been created using mail merge, the letter has been sent to all the customers in the companys contacts database, just li ke the Wickes letter. This is common for companies who want to contact all their customers it is a cheap and effective way to create the letter. The company has used paragraphs to break up the long text. This means the customer will remember more of the letter than if it was solid blocks of writing. It is also more likely the customer reads the whole document quite a than giving up after the first couple of lines if the writing is broken into manageable chunks.Letter number 3New College LetterLayoutThe New College letter has a letterhead. It is in black and white. It has, like the Wickes and the Sports Shoes Letter got a logo and the letterhead does not come down further than 4 cm. It does not contain an Address in the letter, however it does have a contact number.The Business letter header has been printed in black and white. It makes the letter look less(prenominal) appealing than a letterhead in colour, but it is cost effective. The logo is in colour.Printing/PaperThe paper is n ot expensive at all, it is stock(a) printing paper like the Wickes letter. The letter has been printed out in black and white. It has been made to look professional by having a letterhead. It has been printed on radiation pattern non-expensive printing paper. This means the letter is not expensive to produce at all. The paper has no embossing or watermark on it, the letter has just been printed straight out onto normal paper as you would a report or a word document.Font/Writing styleThe font is a sans serif font, like the Wickes and the Sports Shoes Letter. It is Black text on white paper. It is medium sized text, about one point larger than the other two letters. The company has emphasised the title of the letter by putting it in bold type and underlining it, it has also been put in capitals. No emphasising has been used to make any of the body text stand out.Content/AccuracyThe content of the Letter is accurate it contains no errors or miss spelt words. The letter has been set out in an appropriate manner, using paragraphs. The letter has not been created using mail merge, however it doesnt need to have been because it has been addressed to a group of people rather than an individual. It is a cheap and effective way to create the letter this send word only be done if there is no confidential info in the letter. The company has used paragraphs to break up the long text. The company has used fairly large text to make it easy on the eyes.3 ConclusionsHaving analysed the three Business letters I have came up with the following conclusions that will help be when making my own Business Letter1. Always have a colour letterhead.2. Do not make the letterhead come down the page more than 4 cm.3. economic consumption bold text and capital letters to emphasise phases and words.4. Always imply some contact information.5. Always sign and print your name at the end of the letter.6. Use paragraphs to break up the long text.7. Use the most(prenominal) cost effective method of printing your letter.8. Use mail merge if necessary to save time.Doing this analysis has equipped me well to carry on and do my own Business letter.